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Client wanted an "aggressive," "masculine-looking" ad for their new Montero Sport. The idea is to emphasize the power of the SUV. What better way to do that than have the Montero Sport pull an American attack helicopter out of the sky? Image manipulation because I could not bring an American attack helicopter for a photoshoot.     
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Client wanted a logo design and a packaging design. The logo and the packaging design both shows a swirling visual element to simulate the water movement which cleans the clothes inside washing machines.    BelRad comes from 2 Haitian words, "bel" (beautiful) and "rad" (clothes). Literally, it means beautiful clothes. BelRad is a lavender-scented laundry detergent. The local market likes the scent of lavender and also believes that lavender makes the clothes cleaner.
Like Caryl Dish Soap packaging label designs, client wanted to update their old packaging labels. The task is to make client's vinegar packaging up to par with other vinegars sold in the market.    The challenge: client wanted a "modern-looking medieval styled logo using gothic fonts."–actual words from client. Odd request, or odd taste, I should say. So, I was more than happy to oblige.     Note: P'tite Saveur logo and packaging design is a dead project from 10 years ago. Client didn't push through with the project. It's displayed here for portfolio purposes.
All of these pencil drawings were done in 6B pencil back when I was a student in the university. It brings me some sort of nostalgia looking at it now.      Client wanted an update of their existing packaging design for their laundry detergent product for the lower income market. The goal in these designs is to make the product look "aspirational"–give the feeling of a premium product through the packaging's visual elements.    Client wanted a refreshing photo of Jumex Sport's various flavors. To achieve the look the client wants, it was necessary to edit and manipulate the photo during post production.    It was necessary to manipulate this photo because the photo provided was less than perfect. Client wanted to show "grit" and for the SUV to "come to life" in this print ad for an SUV promo.     PubliGestion S.A. wanted to rebrand itself into what it's colloquially called "PG". For a marketing agency that has been in operation since 1977, the logo must reflect a "sense of establishment" and competency. Black was chosen as official color to save on printing cost and for the branding to remain consistent across multiple materials and platforms.    Below is the first attempt at rebranding PubliGestion. Boss, wanted to use shocking red as the agency's primary color. On a personal note, I'm glad my proposal for an all-black branding was chosen. Red seems too edgy for it's target market. The agency might be a creative agency but its clients are not artists, it's business people.    Client wanted a new packaging and logo design for a pasta product they've been selling since the 60's. 3 options were provided (1) A contemporary design. (2) A design which bridges traditional and modern and finally, (3) A design resembling their old packaging. Can you guess which one was chosen?       In the end, client chooses the design #3–the one resembling their old packaging the most.
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